In 2026, Puerto Rico's mobile penetration remains high at 85%, indicating widespread smartphone usage. Businesses are increasingly leveraging SMS marketing, with 78% actively reaching out via SMS channels, reflecting its importance in digital strategies. Campaigns are seeing an average CTR of 12.5%, showcasing effective message engagement and consumer responsiveness in the region.
The overall customer engagement rate with SMS campaigns stands at 65%, demonstrating strong consumer trust and interest. The average ROI of $4.20 per dollar spent highlights the cost-effectiveness of SMS marketing for Puerto Rican businesses. As mobile usage continues to grow, SMS marketing is expected to remain a vital component of digital outreach efforts across sectors.