Puerto Rico's SaaS market continues to grow steadily, reaching an estimated USD 150 million in revenue by 2026. The churn rate remains relatively low at around 8.5%, indicating strong customer retention and satisfaction. The increasing digital penetration, now at 78%, reflects widespread adoption of cloud-based solutions among local businesses, boosting overall industry stability and growth prospects.
The number of SaaS providers has expanded to 65, contributing to a competitive landscape that fosters innovation and service quality. With an average customer lifetime value of USD 12,000, companies are focusing on long-term client relationships. Digital transformation initiatives across Puerto Rican industries are fueling SaaS demand, positioning the island as a promising tech hub in the Caribbean.