Influencer Fraud Rate Statistics in Puerto Rico (2026)

Puerto Rico's influencer marketing landscape continues to grow, with an estimated 15,000 active influencers in 2026. However, nearly 27% of these accounts are suspected to be fraudulent, highlighting ongoing concerns about authenticity and trust in digital advertising. The average engagement rate remains relatively stable at 3.8%, suggesting that genuine influencers are maintaining meaningful interactions with their audiences despite the rise in fraud.

Spending on influencer marketing in Puerto Rico is projected to reach USD 45 million this year, reflecting the increasing importance of digital channels for brands. With 68% market penetration, more companies are adopting influencer strategies to reach local consumers. Despite challenges posed by fraud, the sector's growth indicates strong confidence in influencer marketing's potential to drive brand awareness and sales in Puerto Rico.