In 2026, Puerto Rico's digital advertising sector has grown significantly, with total ad spend reaching $45 million USD. In-game advertising now accounts for roughly 12% of this budget, reflecting a rising trend in engaging younger audiences through interactive gaming environments. The number of active gamers has increased to approximately 2.8 million, indicating a robust gaming community that offers substantial opportunities for targeted advertising.
Mobile device penetration remains high at 78%, facilitating widespread access to in-game ads across the population. On average, each gamer is exposed to about 35 in-game ad impressions daily, emphasizing the importance of in-game advertising as a key digital marketing channel. This growth signifies a shift towards more immersive and personalized advertising strategies tailored to Puerto Rico's digitally connected society.