E-commerce Personalization Statistics in Puerto Rico (2026)

Puerto Rico's e-commerce sector is experiencing rapid growth, with revenues reaching approximately $1.25 billion in 2026. Personalization plays a vital role, with 87% of online retailers implementing tailored product recommendations to enhance customer experience. The increased adoption of mobile shopping, accounting for 65% of sales, underscores the importance of mobile-friendly personalized interfaces. These trends contribute significantly to higher customer retention, which stands at 78%, reflecting improved engagement and satisfaction.

The average order value has risen to $85, driven by effective personalization strategies that encourage higher spending. Retailers are leveraging AI-driven recommendations and localized content to cater to Puerto Rican consumers' preferences. As digital maturity advances, businesses are investing more in personalized marketing, resulting in stronger loyalty and increased sales. The 2026 landscape indicates a promising future for e-commerce personalization within Puerto Rico's expanding digital economy.