By 2026, Puerto Rico's digital out-of-home advertising sector has experienced significant growth, with investments reaching approximately $45 million. The number of digital signage screens has increased to over 8,200, reflecting a rising demand for dynamic and engaging advertising formats across urban and rural areas.
The average daily reach per digital screen now exceeds 1,200 viewers, indicating high engagement levels. With an annual growth rate of around 12%, more brands are leveraging digital out-of-home channels, making it a vital component of Puerto Rico's advertising landscape and driving further innovation in media strategies.