Digital Advertising Statistics in Puerto Rico (2026)

Puerto Rico's digital advertising market continues to expand rapidly in 2026, driven by increased mobile device usage and higher internet penetration. The total ad spend has reached $150 million, reflecting growing investments by local brands and international companies targeting Puerto Rican consumers. Social media remains the dominant platform, with nearly 78% of digital ads displayed on mobile devices, emphasizing the importance of mobile-optimized campaigns.

Consumer engagement with digital ads has improved, with an average CTR of 3.2% and a conversion rate of 4.5%. These metrics suggest that Puerto Rican audiences are increasingly responsive to personalized and relevant advertising. As digital infrastructure improves, businesses are expected to allocate more budget towards targeted digital marketing strategies, further fueling industry growth in the region.