Puerto Rico's digital audio landscape shows strong growth with over 1.2 million monthly podcast listeners in 2026. The high ad reach percentage of 68% demonstrates effective penetration of audio advertising across the population. The average ad recall rate of 42% indicates that nearly half of listeners remember ads, highlighting the medium's persuasive power.
With an average session duration of 45 minutes, listeners are highly engaged, providing advertisers with valuable exposure. The total annual ad spend of $15 million reflects increased investment in audio marketing, driven by the region's rising digital adoption and the effectiveness of audio formats in reaching diverse demographics.