In 2026, Puerto Rico continues to see robust growth in app downloads, reaching over 3.2 million. The average Puerto Rican spends about 2 hours and 15 minutes daily on mobile apps, reflecting high engagement levels. Mobile marketing budgets have increased significantly, with $150 million allocated to campaigns, indicating the importance of digital advertising strategies for local businesses.
Smartphone usage remains widespread, with 85% of the population actively using smartphones, primarily engaging with social media platforms. This trend highlights opportunities for brands to leverage targeted mobile marketing. The dominance of social media apps as the top downloaded category underscores the shift toward visual and interactive content, shaping marketing approaches in Puerto Rico.