In 2026, affiliate marketing continues to grow significantly in Puerto Rico, with a 12.5% share of total web traffic. The increase in active affiliates, now around 35,000, reflects rising digital engagement and e-commerce activity across the island. The average commission rate of 7.8% suggests competitive payouts attracting more marketers, while mobile devices dominate affiliate traffic, underlining the importance of mobile-optimized campaigns.
The total affiliate marketing ad spend reaching $45 million USD indicates strong investment and confidence in digital channels. As more Puerto Rican consumers turn to online shopping, the affiliate ecosystem is expected to expand further, fostering local economic growth and digital innovation. Marketers should focus on mobile strategies and regional partnerships to maximize reach and conversions.