By 2026, Portugal's digital landscape continues to expand with approximately 1.2 million active websites, reflecting increased online activity. WordPress maintains its dominant market share at 45%, highlighting its popularity among local developers and businesses, while Wix remains the leading website builder due to its user-friendly interface. The average website development cost has risen slightly to €1,200, driven by higher design standards and enhanced functionalities.
E-commerce remains a significant driver of Portugal’s digital economy, with 38% of websites supporting online sales. Small and medium enterprises increasingly adopt CMS platforms and website builders to establish their online presence. The trend indicates a growing reliance on affordable and scalable website solutions, which support the country's economic diversification and digital innovation efforts, especially post-pandemic.