Portugal's SaaS market has seen consistent growth, with customer acquisition costs stabilizing around €1,200 in 2026. The high digital adoption rate at 88% indicates widespread SaaS usage among businesses, which sustains revenue growth. The average customer lifetime value of €9,500 reflects increasing customer retention and value extraction in the competitive landscape.
Despite the growth, churn remains relatively moderate at 8.5%, suggesting effective customer engagement strategies. The SaaS sector's revenue reaching €1.2 billion demonstrates Portugal’s expanding digital economy, driven by small and medium-sized enterprises adopting cloud solutions for efficiency and scalability. Continued investments in digital infrastructure are expected to further boost this trend.