Pinterest Shopping and Social Commerce Statistics in Portugal (2026)

In 2026, Pinterest has solidified its position as a key social commerce platform in Portugal, with over 4.2 million active users. The platform has seen a significant increase in shopping-related activities, driven by targeted advertising and enhanced shopping features. Portuguese consumers are increasingly turning to Pinterest for inspiration and purchasing, contributing to an estimated €520 million in social commerce revenue.

This growth reflects Portugal's digital maturity and rising e-commerce adoption. Businesses leveraging Pinterest have experienced higher engagement rates, with over a third of users actively shopping. The average spend per user indicates a strong consumer interest in lifestyle, fashion, and home decor products, positioning Pinterest as an influential player in Portugal's digital economy.