In 2026, Portugal's average email revenue per subscriber has risen to €35, reflecting increased personalization and targeted marketing strategies. The open rate of 28% indicates improved engagement, driven by local brands adopting more relevant content. The click-through rate of 4.2% shows users are actively interacting with email campaigns, leading to higher conversion probabilities and better ROI.
The email list growth rate of 8.5% highlights Portugal's expanding digital marketing landscape, supported by increased internet penetration and mobile device usage. Marketers are investing more in email automation and segmentation, which translates into a solid ROI of €7.50 per campaign. Overall, Portugal's email marketing remains a vital channel for businesses aiming to enhance customer loyalty and revenue.