In Portugal, affiliate marketing continues to grow rapidly, with affiliate traffic now accounting for 35% of total online traffic in 2026. The digital marketing budget has surged to €650 million, reflecting increased investment in performance-based advertising. E-commerce sales are estimated to reach €7.2 billion, driven by a robust online shopping culture and expanding digital infrastructure. The number of active affiliate marketers has climbed to approximately 45,000, indicating a flourishing digital economy.
Mobile devices dominate affiliate traffic, contributing to 60% of all affiliate-driven visits, emphasizing the importance of mobile-optimized campaigns. The Portuguese market's digital maturity and consumer trust in online transactions have resulted in higher ROI for affiliate marketers. As e-commerce continues to expand, affiliate marketing is expected to play an even more critical role in reaching consumers and driving sales across various sectors.