In Portugal, affiliate marketing continues to grow, with an average cookie duration of 30 days, allowing affiliates more time to earn commissions. This duration supports higher conversion rates and increased revenue, especially in e-commerce sectors which dominate the market. As digital adoption accelerates, more brands are investing in affiliate programs, boosting overall industry revenue to an estimated €1.2 billion in 2026.
The affiliate landscape in Portugal is characterized by a robust community of approximately 45,000 active marketers. The sector's success is driven by increasing online shopping and digital engagement, with e-commerce accounting for over a third of affiliate activity. As the market matures, innovative strategies and longer cookie durations are expected to further enhance performance and profitability for affiliates and brands alike.