In 2026, Poland sees a significant rise in zero-click searches, accounting for 68% of all search activities. This indicates users increasingly rely on search engine snippets, knowledge panels, and featured snippets to find information directly on the results page, reducing the need to click through to websites. Such trends reflect the growing sophistication of search engines and shifting user preferences toward instant answers.
Mobile devices continue to dominate search activity in Poland, with 75% of searches performed on smartphones or tablets. Voice search usage has also grown to 42%, emphasizing the importance of natural language processing and voice assistant optimization. Google maintains an overwhelming 94% market share, reinforcing its central role in shaping digital information access in the country.