By 2026, Poland's video advertising market is expected to reach approximately 950 million USD, reflecting robust growth driven by increased digital consumption. The allocation of nearly half of digital ad budgets to video content underscores its importance in marketing strategies, especially on social media and streaming platforms. Marketers are prioritizing engaging, high-quality videos to capture audience attention effectively.
The average CPM of 35 PLN (around 8 USD) indicates competitive ad pricing, while the rise in viral video engagement to 6.2% demonstrates higher audience interaction. With over 120 active campaigns, Polish brands are leveraging video ads to enhance brand visibility and customer engagement. The trend suggests continued investment in innovative video formats and targeted advertising to capitalize on digital growth.