Poland's affiliate marketing sector continues to grow rapidly in 2026, with an estimated 150,000 active marketers generating €1.2 billion in revenue. The market is increasingly dominated by leading networks holding around 35% of the share, reflecting strong consolidation and competition among top players. E-commerce sales driven by affiliates reach 20%, showcasing the sector's critical role in online retail growth and consumer engagement in the country.
The average commission rate of 8.5% indicates a healthy and competitive environment for affiliate marketers. Digital maturity and internet penetration in Poland have fueled this expansion, with small and medium enterprises leveraging affiliate channels for brand awareness and sales. As Poland continues its digital transformation, affiliate marketing is expected to remain a vital component of its e-commerce ecosystem, fostering innovation and consumer trust.