Social Commerce Return Rate Statistics in Poland (2026)

Poland's social commerce return rate is projected at 8.5% in 2026, reflecting enhanced seller policies and improved customer satisfaction. The total revenue from social commerce is estimated at EUR 4.2 billion, driven by a growing user base of nearly 10 million consumers engaging with brands via social media platforms. Average purchase values are around PLN 320, indicating a robust e-commerce environment supported by digital payment solutions and targeted marketing.

Platforms like Instagram and Facebook dominate the social commerce landscape, with Instagram showing the highest return rate at 9.2%. This suggests consumers are more confident purchasing through visual-centric platforms. The increasing adoption of social commerce is contributing significantly to Poland's retail economy, with ongoing innovations in logistics and customer service expected to further decrease return rates and increase overall efficiency.