€1.2 billion (approx. $1.3 billion)
Total Mobile Gaming Ad Revenue
Poland's mobile gaming ad revenue is expected to reach €1.2 billion by 2026, driven by increasing smartphone penetration and gamer engagement.
€45 ($50)
Average Spend per User
Average ad spend per mobile gamer in Poland is projected to be €45, indicating a steady increase in monetization efforts.
15 million
Number of Mobile Gamers
Poland will have around 15 million active mobile gamers in 2026, fueling the demand for targeted advertising.
1,200 impressions
Ad Impressions per Gamer per Month
Each Polish mobile gamer is expected to see approximately 1,200 ad impressions monthly, reflecting high engagement levels.
€300 million ($330 million)
Digital Marketing Spend on Gaming Ads
Polish companies will allocate over €300 million to mobile gaming advertising campaigns, emphasizing sector growth.
Poland's mobile gaming market is experiencing rapid growth, with ad revenues projected to surpass €1.2 billion by 2026. The increasing smartphone adoption and improved internet infrastructure have contributed significantly to this expansion. Marketers are focusing more on in-game ads and personalized campaigns to maximize engagement and ROI, making Poland a lucrative landscape for mobile gaming advertisers.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.