Poland's internet user base continues to grow robustly, reaching approximately 30 million by 2026, with a penetration rate of 78%. The widespread adoption of mobile devices has facilitated increased access, with 85% of users relying on smartphones or tablets for their online activities. Daily online engagement remains high, with users spending an average of 4.5 hours online, reflecting the country's digital maturity and reliance on internet services for work, entertainment, and shopping.
E-commerce in Poland has experienced significant growth, with online transaction values reaching €25 billion. This surge is driven by improved payment infrastructure, increased consumer trust, and the expansion of digital platforms. As internet infrastructure continues to improve, including faster broadband and 5G deployment, Poland's digital economy is poised for further expansion, fostering innovation and new opportunities for businesses and consumers alike.