$4.50 for every $1 spent
Average ROI on Influencer Campaigns
Influencer marketing remains highly effective in Poland, with brands earning significant returns on investment.
€150 million (approx. $165 million)
Influencer Marketing Spend
Poland's brands are increasing their influencer marketing budgets in 2026, reflecting its growing importance.
4.2%
Average Engagement Rate
Polish influencers maintain strong engagement, ensuring effective audience interaction.
Instagram (65%), TikTok (20%), YouTube (10%), others (5%)
Top Platforms for Influencer Campaigns
Instagram dominates influencer marketing in Poland, with TikTok rapidly gaining popularity.
12,000 in 2026
Number of Influencers with >10k followers
The influencer community in Poland continues to expand, offering diverse collaboration opportunities.
Poland's influencer marketing ROI in 2026 underscores its effectiveness, with brands seeing an average of $4.50 return per dollar invested. The increased spend, now around €150 million, highlights the sector's growth and trust among brands. Engagement rates remain strong at 4.2%, driven by authentic content on platforms like Instagram and TikTok, which dominate the scene.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.