€0.45
Average CPC (Cost Per Click)
Average CPC for Google Ads in Poland in 2026
€2.3 billion
Total Digital Ad Spend
Projected total digital advertising expenditure in Poland for 2026
4.8%
PPC Click-Through Rate (CTR)
Average CTR for PPC ads across Polish markets in 2026
320,000
Number of Active Advertisers
Number of companies actively advertising on Google in Poland in 2026
65%
Mobile PPC Share
Percentage of PPC ad impressions on mobile devices in Poland in 2026
Poland's digital advertising landscape continues to expand rapidly, with CPC rates reaching an average of €0.45 in 2026. The total spend on digital ads is projected to hit €2.3 billion, reflecting increased online marketing investments by Polish businesses. PPC ad performance remains strong, with an average CTR of 4.8%, indicating highly relevant ad targeting and growing consumer engagement.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.