In 2026, Poland's average email revenue per subscriber has increased to €15.50, reflecting the country's growing digital economy and more personalized marketing approaches. The email marketing conversion rate stands at 4.8%, indicating effective targeting strategies among Polish businesses. Open rates remain steady at 22.5%, while click-through rates are at 3.2%, highlighting engagement levels and areas for improvement in email content relevance.
More Polish companies are adopting email automation, with 68% leveraging these tools to optimize campaigns. The steady growth in revenue per subscriber and engagement metrics demonstrates the increasing maturity of Poland's email marketing landscape. As digital literacy and e-commerce continue to expand, businesses are investing more in targeted email strategies to drive sales and customer loyalty.