Poland's digital advertising sector in 2026 continues to grow rapidly, with total ad spend reaching €2.4 billion. Despite this growth, the industry faces challenges from digital ad fraud, which is estimated to account for 4.8% of all digital ad traffic. Mobile advertising dominates, making up over 60% of total ad expenditure, reflecting the country's increasing mobile internet usage.
The average CPC has remained competitive at €0.35, encouraging more businesses to invest in digital marketing. With nearly 28,500 campaigns running in 2026, Polish marketers are leveraging digital channels to target diverse audiences, although continued efforts are needed to combat ad fraud and maximize ROI.