68%
Percentage of businesses using attribution models
Polish companies adopting attribution models in 2026
Multi-touch attribution
Most popular attribution model
Preferred attribution approach among Polish digital marketers
250,000 PLN
Average digital marketing budget (PLN)
Average yearly digital ad spend for businesses in Poland
20 percentage points
Increase in attribution model adoption since 2022
Growth in adoption rate over four years
55%
Percentage of companies investing in attribution analytics tools
Polish firms utilizing advanced analytics for attribution
In 2026, Poland has seen a significant increase in the adoption of attribution models, with 68% of businesses implementing some form of attribution analytics. Multi-touch attribution remains the most popular choice, reflecting marketers' desire for more accurate customer journey insights. The average digital marketing budget has grown to 250,000 PLN, indicating increased investment in digital channels and analytics tools.
The rise in attribution model adoption is driven by the need for better ROI measurement and customer insights. Over the past four years, the adoption rate has grown by 20 percentage points, illustrating Poland's growing digital maturity. More companies are investing in analytics tools, with 55% now utilizing sophisticated attribution solutions, positioning Poland as a competitive digital economy in 2026.
Frequently Asked Questions
What is the most popular attribution model in Poland in 2026?
Multi-touch attribution is the most popular, favored for its comprehensive view of customer interactions across channels.
How much are Polish companies spending on digital marketing in 2026?
On average, companies spend around 250,000 PLN annually on digital marketing efforts, including attribution analytics investments.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.