By 2026, affiliate marketing accounts for approximately 27.5% of total online traffic in Poland, reflecting its growing role in digital commerce. The number of active affiliates has reached around 85,000, demonstrating increased participation and digital engagement among marketers and content creators. The average conversion rate of 4.8% shows effective targeting and performance marketing strategies prevalent in the Polish online ecosystem.
Total affiliate revenue has surged to EUR 1.2 billion, underscoring the sector's economic significance. The 3.2 percentage point growth in traffic share from 2025 highlights the expanding influence of affiliate marketing. Polish companies increasingly leverage affiliates to boost sales, brand visibility, and customer loyalty within a competitive digital landscape.