Poland's affiliate marketing sector is projected to reach PLN 3.2 billion in 2026, with an average commission rate of 8.5%. The rapid digital adoption, with 84% internet penetration, fuels continuous growth in online retail and marketing channels. The number of active affiliate marketers has increased significantly, reflecting the country's expanding digital economy and consumer engagement.
Ecommerce sales driven by affiliate marketing are expected to surpass PLN 1.1 billion, accounting for nearly 12% of online retail revenue. The robust digital infrastructure and increasing smartphone usage support the sector's expansion. Polish brands are increasingly leveraging affiliate networks to boost sales, making it a vital component of their marketing strategies in 2026.