45 million
Total podcast listeners
Number of podcast listeners in the Philippines in 2026
7.5 hours
Average weekly listening time
Average hours spent listening to podcasts per week
85%
Smartphone penetration
Percentage of population owning smartphones
₱2.4 billion (USD 43 million)
Podcast advertising revenue
Annual revenue from podcast advertising in the Philippines
News, entertainment, technology, business, health
Major podcast genres
Top genres consumed by Filipino listeners
Smartphone penetration at 85% has facilitated widespread access to podcasts, contributing to higher weekly listening times of around 7.5 hours. Popular genres include news, entertainment, and health, catering to both information seekers and entertainment consumers. As the industry grows, local creators and international content are blending, creating a vibrant ecosystem that supports the Philippines' digital and media evolution.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.