Affiliate Cookie Duration Statistics in Philippines (2026)

In 2026, the Philippines sees an average affiliate cookie duration of 30 days, enabling affiliates to earn commissions over a month after user interaction. The affiliate marketing sector continues to grow rapidly, with around 150,000 active marketers leveraging digital platforms to boost sales. Mobile traffic dominates affiliate campaigns, accounting for 68%, reflecting the country's increasing smartphone penetration and mobile-first digital habits.

E-commerce revenue driven by affiliate marketing in the Philippines has reached approximately PHP 1.2 trillion, highlighting the sector's significance in the economy. With an average commission rate of 7.5%, marketers are incentivized to optimize campaigns for higher conversions. The sustained growth indicates a mature affiliate ecosystem, supported by improving digital infrastructure and expanding online consumer base.