TikTok's user base in Peru has grown significantly, reaching around 12 million monthly active users in 2026, with a notable increase in youth engagement. The platform's popularity is driven by creative content and localized trends, making it a vital channel for brands targeting younger demographics. Advertising expenditures have surged to approximately USD 150 million, reflecting the platform's expanding influence in Peru's digital marketing landscape.
Peruvian consumers spend an average of 45 minutes daily on TikTok, indicating high engagement levels. Influencer collaborations and short-form videos continue to dominate the marketing strategies, with a 6.5% engagement rate among local influencers. Marketers are leveraging TikTok's dynamic environment to enhance brand visibility and reach niche audiences effectively, cementing its role as a key social media platform in Peru.