E-commerce Statistics in Peru (2026)

Peru's subscription e-commerce market is experiencing rapid growth, driven by increasing internet penetration and mobile device usage. The projected 4.2 million users in 2026 represent a significant portion of the digitally active population, with a steady annual growth rate of 18%. Consumers are increasingly adopting subscription models for convenience and cost savings, contributing to a revenue forecast of US$1.3 billion.

Mobile commerce dominates Peru's subscription e-commerce landscape, accounting for 78% of transactions. This shift is supported by improved mobile infrastructure and affordable smartphones. Businesses are leveraging personalized digital marketing to retain customers, fostering a competitive environment. As digital adoption continues, the market is expected to expand further, offering new opportunities for local and international brands.