In 2026, SMS marketing remains a vital channel for Peruvian businesses, with a 72% penetration rate among local companies. The high open rate of 89% underscores the effectiveness of direct messaging in engaging consumers. Mobile internet access at 85% further supports the growth of mobile-based marketing strategies, allowing brands to reach a wider audience efficiently.
The average revenue per campaign has increased, reflecting improved targeting and message personalization. Customer engagement remains strong at 68%, indicating that personalized SMS messages continue to foster loyalty and drive conversions. As mobile usage intensifies, SMS marketing will likely evolve with more integrated and interactive features to sustain growth.