4.8%
Average Click-Through Rate (CTR) for Retargeted Ads
Retargeted ads in Peru see an average CTR of 4.8% in 2026, reflecting increased ad relevance and user engagement.
7.3%
Conversion Rate from Retargeting Campaigns
The conversion rate for retargeting campaigns in Peru has grown to 7.3%, indicating improved ad targeting efficiency.
USD 9.50
Average Return on Ad Spend (ROAS)
Peruvian advertisers are seeing an average ROAS of USD 9.50 from retargeting efforts in 2026.
65%
Mobile Retargeting Click Share
65% of retargeting ad clicks in Peru come from mobile devices, emphasizing mobile's dominance in digital marketing.
USD 0.35
Average Cost per Click (CPC) for Retargeted Ads
The average CPC for retargeted ads in Peru is USD 0.35, reflecting competitive pricing in the digital ad space.
In 2026, Peru's digital advertising landscape shows significant growth, with retargeting campaigns delivering higher engagement rates. The increased CTR and conversion rates suggest that brands are effectively leveraging retargeting to re-engage potential customers and boost sales. Mobile advertising continues to dominate, emphasizing the importance of mobile-friendly campaigns for marketers targeting Peruvian consumers.
The rising ROAS indicates that investments in retargeting are becoming more profitable for businesses across sectors in Peru. As digital maturity advances, advertisers are optimizing their ad spend, focusing on personalized ads that resonate with local audiences. The relatively low CPC also makes retargeting an attractive option for small and medium enterprises aiming for higher ROI.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.