Pinterest Shopping Statistics in Peru (2026)

Peru's digital landscape continues to evolve rapidly, with over 4.2 million users actively engaging with Pinterest in 2026. Social commerce has gained significant traction, contributing an estimated USD 320 million in revenue, driven by increasing mobile access and online shopping habits. Brands are leveraging Pinterest's visual platform to reach Peruvian consumers through targeted ads and shoppable pins, fostering a dynamic e-commerce environment.

The average purchase on Pinterest in Peru stands at approximately PEN 180, with nearly half of active users participating in shopping activities. This trend underscores Pinterest's role as a vital channel for discovery and purchase in the country's retail sector. Advertising spends are also rising, indicating robust investment by brands eager to capitalize on social commerce's growth and the platform's expanding influence in Peru.