Peru has experienced significant growth in internet usage, with over 12.5 million users actively engaging online in 2026. The majority access the web via smartphones, accounting for 78% of traffic, reflecting a mobile-first digital environment. Users tend to browse around 8 pages daily, indicating high engagement levels. E-commerce continues to thrive, reaching USD 4.2 billion in revenue, driven by improved digital infrastructure and increasing consumer trust.
The average session duration of over four minutes suggests that Peruvian users are highly engaged with online content, favoring multimedia and social platforms. This trend presents opportunities for digital marketers and businesses to optimize their strategies for mobile users. As digital adoption accelerates, the focus on user experience and personalized content will be key for brands seeking to capitalize on Peru’s expanding online market.