Peru’s digital advertising market has grown substantially, reaching USD 1.2 billion in 2026, driven by increased internet penetration and mobile usage. Despite this growth, ad fraud remains a significant concern, with an estimated rate of 12.5%, highlighting the need for improved detection and prevention measures. Mobile ads dominate the landscape, accounting for over half of total ad spend, reflecting the country’s high mobile engagement.
The average click-through rate of 2.8% indicates effective targeting but also underscores the importance of ad quality and authenticity. With 15 major digital platforms operating in Peru, advertisers have diverse options, but ensuring transparency and combating ad fraud are essential for maintaining trust. Continued investment in fraud detection technology is critical for sustainable growth in Peru’s digital ad ecosystem.