Peru's affiliate marketing sector is experiencing robust growth, with an average ROI of 18% in 2026. Increasing digital penetration and e-commerce expansion are driving higher investments and revenues. Small to medium-sized enterprises are increasingly leveraging affiliate channels to reach local consumers, boosting overall market efficiency and profitability.
The sector's revenue of USD 1.2 billion reflects a significant shift toward performance-based marketing. With over 45,000 active marketers, Peru is becoming a regional hub for affiliate strategies. The 12% share of e-commerce sales underscores the importance of affiliate marketing in Peru's digital economy, supported by rising internet access and smartphone usage.