Social Commerce Statistics in Paraguay (2026)

Paraguay's social commerce sector in 2026 has seen a steady growth, with a return rate of approximately 8.3%. This indicates a relatively low rate of product returns, reflecting increasing customer satisfaction and effective seller policies. The total revenue from social commerce has reached around ₲1.45 trillion, showcasing the sector's expanding importance in Paraguay's digital economy.

The majority of social commerce activity occurs on platforms like Facebook, WhatsApp, and Instagram, which remain the most popular channels for buying and selling. With over 2.3 million active social shoppers, the average purchase value is about ₲650,000. These trends highlight Paraguay’s growing adoption of social commerce, driven by mobile usage and increased internet penetration.