Digital Out-of-Home Advertising Statistics in Paraguay (2026)

Paraguay's digital out-of-home advertising sector has experienced significant growth, with revenues reaching approximately 45 million USD in 2026. This expansion reflects increased urbanization and digital integration, with over 2,100 digital screens now present in major cities and commercial areas. Marketers are increasingly leveraging dynamic content to engage consumers, as evidenced by high interaction rates and growing ad spend allocations.

The digital OOH market's share of total ad spend has risen to over 12%, indicating its importance in Paraguay's advertising ecosystem. Campaign costs have stabilized around 3,200 USD, making digital OOH accessible for a diverse range of brands. As digital infrastructure continues to develop, Paraguay is poised to see further innovation in targeted and interactive advertising, boosting overall consumer engagement.