In 2026, Papua New Guinea is expected to allocate approximately $35 million USD to video advertising, reflecting growing consumer engagement via digital video content. The total digital ad spend reaches around $120 million USD, driven by increased mobile internet usage and rising digital literacy. PPC campaigns are a significant part of this, representing 45% of the ad budget, emphasizing the shift toward targeted online advertising strategies.
Paid social media advertising is also expanding rapidly, with projections at $20 million USD. Internet penetration, although still developing at around 30%, is gradually boosting the effectiveness of digital advertising. These trends highlight the country's digital marketing evolution, with businesses increasingly investing in video and social media ads to reach its expanding online audience.