In 2026, social commerce in Papua New Guinea continues to grow, with nearly 1.8 million users actively engaging on various platforms. Consumers are spending an average of USD 45 monthly, reflecting increasing trust and familiarity with online transactions. The rising digital payment adoption indicates a maturing e-commerce environment that benefits local businesses and consumers alike.
Despite the positive trends, challenges remain such as limited internet infrastructure and digital literacy. Efforts to improve trust and accessibility are crucial for expanding social commerce's reach and ensuring sustainable growth across diverse regions in PNG.