By 2026, social commerce in Papua New Guinea has seen significant growth with over 3.2 million users, driven by increased smartphone penetration and mobile network coverage. The average monthly transaction value remains modest but shows steady growth, reflecting rising consumer confidence in digital payments. Mobile payments are becoming mainstream, with nearly half of the population utilizing them for daily transactions, highlighting a shift in shopping habits.
Revenue from social commerce platforms reached approximately 150 million PGK, indicating a vibrant and expanding digital economy. Most transactions are conducted via mobile apps, emphasizing the importance of mobile-first strategies for businesses. The increasing adoption of digital payments contributes to financial inclusion and economic resilience, especially in remote areas where traditional banking infrastructure is limited.