$150 million
Total Social Commerce Sales
The total sales generated through social commerce influenced by local influencers in 2026.
$5,200
Average Influencer Earnings per Campaign
Average earnings of influencers per campaign in Papua New Guinea's social commerce market.
4,800
Number of Active Social Commerce Influencers
Number of influencers actively promoting products via social platforms in 2026.
Facebook
Top Social Commerce Platform
The leading platform for social commerce influencer activities in Papua New Guinea.
78%
Mobile Penetration Rate in Social Commerce
Percentage of social commerce transactions originating from mobile devices.
By 2026, social commerce in Papua New Guinea has seen significant growth, driven by increased mobile internet access and influencer marketing. The total sales reaching $150 million reflect a burgeoning digital economy with more local influencers engaging audiences across platforms like Facebook and Instagram.
This growth emphasizes the importance of social commerce for local businesses and entrepreneurs. Influencers play a crucial role in shaping consumer behavior, with average earnings per campaign rising and more individuals participating actively in digital sales channels, especially via mobile devices.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.