In 2026, Papua New Guinea has seen a significant rise in Shopify store adoption, with over 3,200 active shops primarily serving local and regional markets. The e-commerce sector's revenue has grown to USD 85 million, reflecting increased consumer spending online and improved digital infrastructure. Website traffic averages around 12,500 monthly visitors, indicating growing consumer interest and digital literacy among the population.
The adoption of digital payments has contributed substantially to this growth, with 68% of online transactions now completed digitally. Local entrepreneurs are increasingly utilizing website builders to establish their online presence, with approximately 1,250 active website builder accounts. These trends suggest a rapidly expanding digital economy that is fostering new business opportunities and market expansion across the country.