The SEO industry in Papua New Guinea has shown steady growth, with an estimated revenue of USD 15 million in 2026. As more businesses recognize the importance of online visibility, investments in SEO services are increasing, particularly among small and medium enterprises. The average monthly SEO expenditure per business has reached USD 150, reflecting a growing digital marketing awareness across various sectors.
Digital penetration continues to rise, with approximately 65% of businesses engaging in digital marketing strategies. The surge in mobile internet users, totaling around 3.2 million, supports this trend. The expanding number of SEO agencies, now around 120, demonstrates a burgeoning industry eager to meet the increasing demand for online growth and competitiveness in the region.