In 2026, Papua New Guinea records approximately 25 million search queries annually, reflecting growing internet engagement. The dominance of Google continues, capturing 78% of the search engine market, with mobile devices accounting for 85% of search activity. Internet access remains a key challenge, but penetration has increased to nearly half the population, contributing to higher overall search volumes and digital activity.
The average user performs around 1,200 searches per year, indicating increasing digital literacy and online dependence. As mobile connectivity improves and local content expands, search query volumes are expected to rise further. These trends suggest a rapidly evolving digital landscape in PNG, with significant opportunities for digital marketing, e-commerce, and online services to reach the expanding internet user base.