In 2026, Papua New Guinea's search advertising market is estimated to capture 15.2% of the total digital ad spend, reflecting steady growth in digital marketing adoption. The total digital advertising expenditure reaches approximately USD 85 million, with PPC ads accounting for nearly half of this budget. Mobile search ads dominate the landscape, comprising around 65% of search ad traffic, driven by increasing smartphone penetration and mobile internet access.
The number of active search advertisers in PNG is projected to be around 1,200, indicating expanding digital marketing efforts among local businesses. This growth is supported by increasing digital literacy and improvements in internet infrastructure. Local businesses are increasingly investing in targeted search ads to reach consumers effectively, fostering a competitive and vibrant digital advertising environment in Papua New Guinea.