In 2026, Papua New Guinea's SaaS market continues to grow, with an average customer acquisition cost of around $750 USD. The increasing digital infrastructure and rising internet penetration are driving SaaS adoption, although the churn rate remains relatively high at 12%. Businesses are investing more in digital solutions, which enhances revenue per user, projected at $1,200 USD annually, reflecting a maturing SaaS ecosystem.
The SaaS industry in PNG now features approximately 85 active providers, indicating healthy competition and innovation. The digital penetration rate at 45% shows significant room for growth as more businesses and consumers adopt cloud-based solutions. Strategic efforts to reduce customer churn and lower acquisition costs could further accelerate the sector's expansion, contributing positively to the country's digital economy.